Essay Examples on Marketing Management Essay Example

Essay Examples on Marketing Management Paper 1st Essay Sample on Marketing Management Marsha Carpenter BADM625-O2 Dr. Nall October 28, 2012 Marketing Excellence – eBay 1. Why has eBay succeeded as an online auction marketplace while so many others have failed? According to Kotler and Keller (2012, p. 411), eBay’s success began by creating aâ€Å"pricing revolution†, which allowed the bidders/buyers to determine the price they were willing to pay for an item. The consumers were pleased because they felt they were in control, and received the best possible price. The sellers were also pleased because they reached a wide variety of buyers, and they ended up owing very little overhead when the deals were done (Kotler Keller, 2012, p. 411). The reason eBay succeeded while others failed is because the others were unable to create a unique business model which pleased both buyers and sellers (Bandyopadhyay Wolfe, 2004, p. 141). Although there is little revenue input from these companies, many sites such as auction. om, sandcrawler. com, and firstauction. com, merged with others or shutdown due to lack of participants (Bandyopadhyay Wolfe, 2004, p. 141). Bandyopadhyay and Wolfe (2004) examined the reasons an auction site succeeds and their variables for their research were determined as ease of user interactivity, variety of product offerings, level of trust, rate of growth and adoption, networking, level of commitment, and payment options. We will write a custom essay sample on Essay Examples on Marketing Management specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Essay Examples on Marketing Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Essay Examples on Marketing Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Marketing Management Marketing Management Marketing Management When customers feel they are more than just a number, they will soon become frequent buyers. Other mentionables by Bandyopadhyay and Wolfe (2004) were the web address must be easy to remember, the site must be easy to navigate, easy interaction with other members or the site itself, availability 24/7, high-usage interaction, advanced features, and the design of the website must be clutter-free (Bandyopadhyay Wolfe, 2004, p. 141-143). eBay has all of these listed features and must be part of its success. 2nd Essay Sample on Marketing Management Strengths Strong Management (Shakey’s) Strong management can help Shakey’s reach its potential by utilizing strengths and eliminating†¦ Size Advantages (Shakey’s) Size advantages lower Shakey’s’s risks. The larger Shakey’s gets, the more resources they have to†¦ Technology (Shakey’s) Superior technology allows Shakey’s to better meet the needs of their customers in ways that†¦ Cost Advantages (Shakey’s) Lower costs lead to higher profits for Shakey’s. A low cost leader can undercut rivals on price†¦ Customer Loyalty (Shakey’s) When given a choice, customers are loyal to Shakey’s. Instead of targeting all customers, Shakey’s†¦ Weaknesses Customer Service (Shakey’s) Weak customer service hurts Shakey’s’s reputation and causes customers to flee to competitors, who†¦ Opportunities Innovation (Shakey’s) Greater innovation can help Shakey’s to produce unique products and services that meet customer’s†¦ New Technology (Shakey’s) New technology helps Shakey’s to better meet their customer’s needs with new and improved products†¦ New Products (Shakey’s) New products can help Shakey’s to expand their business and diversity their customer base†¦ New Markets (Shakey’s) New markets allow Shakey’s to expand their business and diversify their portfolio of roducts and†¦ Marketing Management Marketing Management Marketing Management Threats Bad Economy (Shakey’s) A bad economy can hurt Shakey’s’s business by decreasing the number of potential customers†¦ Intense Competition (Shakey’s) Intense completion can lower Shakey’s’s profits, because competitors can entice consumers Shakey’s SWOT Analysis Profile away†¦ What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth’s SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth’s entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

Biography of Moses, Leader of the Abrahamic Religions

Biography of Moses, Leader of the Abrahamic Religions Moses, if he existed, likely lived in Egypt during the dynastic New Kingdom, and he was an early leader of the Hebrews and one of the most important figures in Judaism. He is a significant patriarch of all the Abrahamic religions, those who use the Torah, Christian Old Testament, or Quran as sacred texts. Fast Facts: Moses Known For: Patriarch of the Torah, Christian Old Testament, and QuranBorn: Land of Goshen, New Kingdom, EgyptParents: Yocheved and AmramDied: Mount Nebo, MoabSpouse(s): Adoniah or Tharbis, an Ethiopian princess; Tzipporah the MidianiteChildren: From Tzipporah, Gershom and Eliezer. Early Life If there was a historical man named Moses, he would most likely have been born in Egypt (the Land of Goshen) during the reign of Ramses II (ruled 1279–1213 BCE), the pharaoh of the New Kingdoms 19th dynasty. According to the Torah, Moses was the youngest of three children born to Yocheved (sometimes spelled Jochebed) and Avram. Yocheved was the daughter of Levi; she married Avram, a grandson of Levi, which means Yocheved was also Avrams aunt. Moses siblings were Aaron (the founder of the Hebraic priestly dynasty) and Miriam (an important prophetess). Pharaohs Curse Not much else is available on Avram or Yocheved in the Torah itself, but Midrashim records- ancient rabbinical commentaries on the Torah- say that Yocheved was 130 years old when Moses was born and that Avram divorced Yocheved while she was pregnant, so that their son Moses would escape the pharaohs decree. According to Exodus, the pharaoh of Egypt decreed that all Hebrew boy babies were to be drowned at birth. Yocheved hid her newborn son for 3 months and then placed her baby in a wicker basket in the Nile River reeds. The baby cried and was rescued by one of the pharaohs daughters, who kept the baby. This legend is similar to one in the Mesopotamian story of Gilgamesh, when the Sumerian king Sargon I was placed in a reed basket and floated down the Euphrates river. In the Court of the Pharaoh Moses sister, the prophetess Miriam, knew what would occur and was watching when the daughter of the pharaoh took the baby. Miriam came forward to ask the princess if she would like a Hebrew wet nurse for the infant. When the princess agreed, Miriam fetched Yocheved. Moses grew up in the palace as an adopted son of the pharaohs daughter (identified the Midrash as Queen Bithia), but he went to see his own people when he grew up, and as an adult he may have been a governor working for Ramses II. During Ramses IIs reign, Ethiopia was an Egyptian province with an Egyptian governor named Mesui, who some scholars suggest was Moses. While in Ethiopia, Moses married an Ethiopian princess named Tharbis or Adonais. When he witnessed an overseer beating a Hebrew, Moses struck the Egyptian and killed him, with the beaten Hebrew as a witness. The pharaoh learned that Moses was the murderer and ordered his execution. Moses fled to the land of Midian, where he married Tzipporah, daughter of Jethro. Their sons were Gershom and Eliezer. A Burning Bush In the land of Midian, Moses was tending a flock of sheep for his father-in-law when he saw a bush that was burning but not being consumed by the flames. He approached the bush and first an angel and then God (or more properly Yahweh) himself spoke to him, telling him that he must return to Egypt and shepherd the Israelites out to Canaan, their promised land of milk and honey. Moses was convinced when Yahweh changed his staff to a snake, then gave him a new staff with which to lead his people. Moses returned to Egypt to seek the release of the Hebrews and to bring them to Canaan, but when he approached the pharaoh, Ramses refused to release the Hebrews. In retaliation, Yahweh imposed a series of 10 plagues, the last being the killing the firstborn of every Egyptian. Only after suffering through the beginning of the tenth plague did the pharaoh relent, telling Moses he could take the Hebrews out of Egypt. However, after Moses and the Hebrews left, the pharaoh reversed his decision and had his men follow them. When they reached the Red Sea, Moses used his staff to part the waters and allow the Israelites to pass through the seabed. The Egyptian soldiers also entered the dry seabed, but once the Israelites had safely crossed Moses lifted his arms: the sea closed, and the Egyptian army was drowned. The Biblical Exodus During the 40-year journey of the Hebrews from Egypt to Canaan, Moses went to Mount Sinai to fast and commune with Yahweh for 40 days. There, he received the 10 Commandments from Yahweh. While Moses was gone, his followers including Aaron became nervous that he would not return and built a golden calf. Moses told Yahweh that his followers had begun to leave and Yahweh wanted to kill them, but Moses dissuaded him. But, when Moses saw the actual calf and altar he was so angry he hurled and shattered the two tablets holding the 10 Commandments; Moses made two more tablets and Yahweh inscribed them again. When the people complained they needed food in the desert, Yahweh fed the Israelites with manna, a substance white like coriander seed and tasted like wafers made with honey that rained down from the heavens, and quail. Death Near the end of the 40 years, Yahweh informed Moses that only the new generation of Israelites would enter Canaan, and for that reason, Moses would never see the Promised Land. Moses climbed Mt. Abarim and saw Canaan on the horizon, but that was as close as he would come. Moses chose Joshua as the successor, and, at the ripe old age of 120, Moses climbed Mt. Nebo and died. Who was Moses? Much of this tale is legendary and full of miracles, the stuff of ancient religion. But the role of Moses in the Bible, to Jews, Christians, and Moslems, is rich and complex beyond the miracles. He is seen by all three as the leader of the Israelite people who shepherded them out of Egypt. He is the embodiment of Mosaic law- the one who interceded with Yahweh on behalf of his people, and the one who acted as a judge on behalf of the sacred. He was a teacher and the founder of the cult and sanctuary of the ancient Hebraic religion. The last four books of the Torah- Exodus, Leviticus, Numbers, and Deuteronomy- are primarily dedicated to the life and activities of Moses and his people. Exodus starts with the birth of Moses and Deuteronomy ends with his death and burial by Yahweh. Early interpretations of that circumstance suggested that Moses himself wrote the books of the Torah (or received them direct from Yahweh). Modern biblical scholars mostly agree that the five books were redacted from four independently written documents written long after Moses would have died. The Ptolemaic-era Egyptian historian Manetho mentions Moses- again, long after Mosess death. There are other late historical references in the writings of the Roman historians Josephus, Philo, Apion, Strabo, Tacitus, and Porphyry. His story is told in the Bible in the book of Exodus and the ancient commentaries on the biblical text known as the midrashim. As Musa, he is also is a significant prophet in the Quran. Biblical scholar J. Van Seters, said it best, The quest for the historical Moses is a futile exercise. He now belongs only to legend. Sources Feldman, Louis H. Josephus Portrait of Moses. The Jewish Quarterly Review 82.3/4 (1992): 285–328.Josephus Portrait of Moses: Part Two. The Jewish Quarterly Review 83.1/2 (1992): 7–50.Nigosian, S. A. Moses as They Saw Him. Vetus Testamentum 43.3 (1993): 339–50.Robinson, Marilynne. Moses. Salmagundi 121/122 (1999): 23-46.RÃ ¶mer, Thomas. Moses Outside the Torah and the Construction of a Diaspora Identity. The Journal of Hebrew Scriptures 8.15 (2008): 1–12.Van Seters, John. Moses. The Encyclopedia of Religion. Ed. Eliade, Mircea. New York: Macmillan, 1987. 116.Wineman, Aryeh. Between Person and Metaphor: Moses in the Hasidic Homily-Literature. Hebrew Studies 59 (2018): 209–20.

End of Module Project Assignment Example | Topics and Well Written Essays - 1750 words

End of Module Project - Assignment Example In 2012, Sony reported a massive loss of 67 billion Yen (Hirai 2012). In 2011, the company reported an even larger loss of 200 billion Yen. Sony is not keeping up the proper pace of innovation in the smartphone industry and with other consumer electronics, allowing companies such as Samsung to seize more market share and gain a reputation for pioneering product development with many different target consumer segments. If Samsung fails to innovate, it will continue to report massive losses and difficulty in recapturing its once-heralded reputation in innovation. Sharp, a major competitor associated with consumer television products, recognises the demand for technological change in its many international markets. Sharp, as a result, recognised that main competition in this industry were not effectively developing 3D television technologies and determined that significant capital investment in R&D would assist in allowing Sharp to capitalise on this innovation. Sharp reported revenues of $24 billion USD in 2011 as a result of 3D television innovations (Sharp 2013). Furthermore, another main competitor, Sharp, is also adept at exploiting technological change in the market in order to pioneer many different consumer electronics products. Sharp recognised that its competitors were not capitalising on 3D television technology and devoted considerable R&D-related resources on this emerging technology. As a result, this firm achieved revenues of nearly 24 billion USD in 2011 (Sharp 2013). Microsoft, the producer of the pioneering gaming console, Xbox, also continues to be a competitive, innovation-focused market threat for Sony. With each new version of the Sony Playstation, the first real innovation for Sony in well over two decades, Microsoft times its launches of its own innovative changes to the Xbox, serving as a brand threat for the Sony Corporation. Furthermore, Microsoft has begun an acquisition strategy to

What evidence is there that good management of people can improve Assignment

What evidence is there that good management of people can improve organizational performance and profit - Assignment Example Managing workers or the complete organizational performance enables the easy, efficient deliverance of operational goals. There is an obvious and instantaneous association among using performance management program, and enhanced business and organizational outcomes. â€Å"A predominant theme in the research on HRM and performance is the view that identifiable strategy types exist, and that subscription to one leads to superior performance† (Cooke 2000, p. 5). There are many effective operational benefits, by releasing the hidden potential in each workers work day, the profits included are many; the gains for the organization are much high in terms of finance and resources.   Ã‚  Ã‚  Ã‚   Discontinue project overruns,  Ã‚  Ã‚   Support the group directly following the top management objectives, Reduces the time it takes to generate the operational alteration by the corresponding to the changes throughout the latest set of aims.   Ã‚  Ã‚   Optimizes motivation tactics to the explicit goal for over attainment, and not just the usual trade carried out.  Ã‚   Progress in employee commitment because everybody understands how openly the organizations high level goals are contributed.  Ã‚  Ã‚  Ã‚   Generates simplicity in the accomplishment of goals   Ã‚  Ã‚  Ã‚   High self-confidence in additional benefit compensation process, Professional development program are enhanced openly to realize business level goals. They mainly    Elastic, and reactive to organizational needs, Displays data associations, helps  in auditing, Simplifies statements of strategic planning aims and also  Ã‚   provides good correspondences. Every organization should have a good management system. The system helps in improving organizational performance and profit. The systems scope and complexity may differ, other than the underlying requirement that remains. All organizations are different. The system must be planned to meet the sole issues faced, whereas many systems will have general elements. â€Å"The

ENDOSCOPES Essay Example | Topics and Well Written Essays - 500 words

ENDOSCOPES - Essay Example In operative endoscopes, an additional channel to allow entry of medical instruments to biopsy or to facilitate tissue and other operations (Wikipedia, 2006). The endoscope also provides visual examination of the interior of the body through a natural body opening such as the throat or rectum. Since the endoscope can be inserted through a very small opening, it is a less invasive method than other surgical techniques, causing less scarring and a quicker recovery time. A camera or video recorder is often used during an endoscopic procedure to provide permanent records of internal organs, which may be used for later reference (rosemont.com., N.D). Endoscopic surgery has been used for decades in a number of different procedures, including gallbladder removal, tubal ligation, and knee surgery. However, in recent years endoscopic instruments are also used for plastic surgery. As important research continues, endoscopy is being used on a limited basis for both cosmetic and reconstructive procedures (ASPS, 2006). There are two main uses of endoscopy - diagnostic and therapeutic. In case of a suspected tumour or other disorder in the stomach, bladder, lungs or other organs endoscopy can be used for examination. In addition to studying the organ, the physician is able to take a biopsy sample (a small piece of suspicious tissue) for testing. In earlier days biopsy required major surgery. Endoscopy is valuable in the removal of polyps (small growths), treatment of knee joint and other joint disorders, and inspection as well as treatment of the bronchi, colon, female reproductive organs and gastrointestinal tract (rosemont.com., N.D). All surgery carries risks and every incision leaves a scar. However, with endoscopic surgery, the scars are likely to be hidden, much smaller and some of the after effects of surgery may be minimized. As the incisions are shorter with endoscopy, the risk of sensory loss from nerve damage is decreased. Also, bleeding, bruising and

Googles Quest For Competitive Advantage Marketing Essay

Googles Quest For Competitive Advantage Marketing Essay In 1996 two computer science PhD students at Stanford University, Sergey Brin and Larry Page, were wondering how they could sort through the massive amount of information that was starting to appear on the Web to find specific and useful information on a topic. Although there were several different technologies, or search engines, available to search the Web for information, none of them seemed particularly useful to Brin and Page because they failed to distinguish between useful and trivial Web sites. Brin and Page decided to build a search engine that not only would examine the words on Web pages and then index them as other search engines did, but also would look at how and where these words were being used and at the number of other Web sites linked to a page. The goal was to have the search engine return a list of Web pages with the most useful appearing at the top. The name Google originated from a misspelling of googol which refers to the number represented by a 1 followed by one-hundred zeros. Having found its way increasingly into everyday language, the verb, google, was added to the Oxford English Dictionary in 2006, meaning, to use the Google search engine to obtain information on the Internet. By December 1998 the beta version of Googles search engine had been up and running at the Web for months, answering over 10,000 search queries a day. From that point on growth was exponential. By December 2000 Googles index included more than 1.3 billion Web pages, and the company was answering some 60 million search queries a day. By 2004 the number of Web pages indexed by Google exceeded 4 billion, and the search engine was handling more than 300 million queries a day. Googles technology quickly became pervasive. Soon most major Web portals were using Googles search engine technology, including AOL. Yahoo also signed an agreement to make Google its default search provider, which helped make Google the largest search engine on the Web. Estimates suggested that in 2003 some 75 percent of Internet searches were made using Google. What was most impressive about Google, however, was that unlike many other dot-com businesses of the 1990s, Google found a way to make money. Google generated revenue from only two sources: (1) the licensing fees it charged to supply search capabilities to corporations, other Internet sites, and wireless telephone companies, and (2) the advertising fees it charged for providing highly targeted text-only sponsor links adjacent to its search results. The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design. In 2000, Google began selling advertisements associated with search keywords, which provided the company with an additional revenue source beyond fees for licensing its search appliance to other Web sites. To make money Google sells to advertisers the words that people put in when they search for something on the Web. Thus means that whoever bids the most for a particular term, say digital cameras, gets their link put at the top of a Google-generated list. Google distinguishes between independent search results and those that are paid for by listing sponsored links on its page. However, sponsors do not pay Google unless a user clicks through to them from a Google-generated link. The ads were text-based to maintain an uncluttered page design and to maximize page loading speed. Keywords were sold based on a combination of price bid and click-throughs, with bidding starting at $.05 per click. Advertisers dont just pay a set rate, or even a cost per thousand viewers. They bid on the search term. The more an advertiser is willing to pay, the higher its ad will be positioned. But if the ad doesnt get clicks, its rank will decline over time, regardless of how much has been bid. If an ad is persistently irrelevant, Google will remove it: Its not working for the advertiser, its not serving users, and its taking up server capacity. Google understands that its two most important assets are the attention and trust of its users. If it takes too long to deliver results or an additional word of text on the home page is too distracting, Google risks losing peoples attention. If the search results are lousy, or if they are compromised by advertising, it risks losing peoples trust. Attention and trust are sacrosanct. Google pursues a seemingly gratuitous quest for speed: Four years ago, the average search took approximately 3 seconds. Now its down to about 0.2 seconds. And since 0.2 is more than zero, its not quite fast enough. Page and Brin insisted that the company would only sell discreet text ads placed near search results and never mix paid keyword-based ads with legitimate search results even though the practice was standard among search engine companies. Also, Google would not place banner ads on its Web site, now would it sell pop-up ads. While many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue. In 2003 the company made $967 million in revenues and $105 million in net profits. In 2004 revenues surged to $3.19 billion and net income to $399 million. Google Founded by Geeks and Run by Geeks Google is an organisation founded by geeks and run by geeks. According to Stephen Arnold, Googles programmers are 50%-100% more productive compared to programmers working for their competitors.   He based this theory on Googles competitors having to spend up to four times as much just to keep up. It is a collection of 650 really smart people who are almost frighteningly single-minded. These are people who think they are creating something thats the best in the world, says Peter Norvig, a Google engineering director. And that product is changing peoples lives. Geeks are different from the rest of us, so its no surprise that theyve created a different sort of company. Google is, in fact, their dream house. It also happens to be among the best-run companies in the technology sector. At a moment when much of business has resigned itself to the pursuit of sameness and safety, Google proposes an almost joyous antidote to mediocrity, a model for smart innovation in challenging times. Google spends more time on hiring than on anything else. It knows this because, like any bunch of obsessive engineers, it keeps track. It says that it gets 1,500 rà ©sumà ©s a day from wanna-be Googlers. Between screening, interviewing, and assessing, it invested 87 Google people-hours in each of the 300 or so people that it hired in 2002. Google hires two sorts of engineers, both aimed at encouraging the art of fast failure. First, it looks for young risk takers. We look for smart, says Wayne Rosing, who heads Googles engineering ranks. Smart as in, do they do something weird outside of work, something off the beaten path? That translates into people who have no fear of trying difficult projects and going outside the bounds of what they know. But Google also hires stars, PhDs from top computer-science programs and research labs. It has continually managed to hire 90% of the best search-engine people in the world, says Brian Davison, a Lehigh University assistant professor and a top search expert himself. The PhDs are Googles id. They are the people who know enough to shoot holes in ideas before they go too far to make the failures happen faster. Google developed a decentralized management schema where employees report directly to multiple managers and team project leaders. This allows for the responsibility of the technology department to be shared amongst multiple senior level engineers and removes the need for a singular department head to oversee the activities of the department.   This is a unique approach from the standard management style. The challenge is negotiating the tension between risk and caution. When Rosing started at Google in 2001, we had management in engineering. And the structure was tending to tell people, No, you cant do that. So Google got rid of the managers. Now most engineers work in teams of three, with project leadership rotating among team members. If something isnt right, even if its in a product that has already gone public, teams fix it without asking anyone. For a while, Rosing says, I had 160 direct reports. No managers. It worked because the teams knew what they had to do. That set a cultural bit in peoples heads: You are the boss. Dont wait to take the hill. Dont wait to be managed. And if you fail, fine. On to the next idea. Theres faith here in the ability of smart, well-motivated people to do the right thing, Rosing says. Google doesnt market itself in the traditional sense. Instead, it observes, and it listens. It obsesses over search-traffic figures, and it reads its email. In fact, 10 full-time employees do nothing but read emails from users, distributing them to the appropriate colleagues or responding to them themselves. Nearly everyone has access to user feedback, says Monika Henzinger, Googles director of research. We all know what the problem areas are, where users are complaining. Google focuses relentlessly on the quality of the experience. Make it easy. Make it fast. Make it work. And attack everything that gets in the way of perfection. How does Google keep innovating? Google also understands the capacity of the Web to leverage expertise. Its product-engineering effort is more like an ongoing, all-hands discussion. The site features about 10 technologies in development, many of which may never be products per se. They are there because Google wants to see how people react. It wants feedback and ideas. Having people in on the game who know a lot of stuff tells you earlier whether good ideas are good ideas that will actually work. One big factor is the companys willingness to fail. Google engineers are free to experiment with new features and new services and free to do so in public. The company frequently posts early versions of new features on the site and waits for its users to react. We cant predict exactly what will happen, says senior engineer Nelson Minar. Frequently, new Google enhancements or products appear in its inventory. Google Labs, the experimental section of Google.com, helps Google maximize its relationships with its users by including them in the beta development, design and testing stages of new products and enhancements of already existing ones. Googles Competitive Position and Strategy to Sustain Growth Googles ability to sustain its strong position among Internet search companies was a function of its ability maintains strong relationships with Internet users, advertisers, and Web sites. Google has a distinctive technology advantage over Microsoft, eBay, Amazon, Yahoo. Google utilizes custom high-performance systems which are cost efficient because they can scale to extreme workloads. This hardware allows for a huge cost advantage over its competitors. In 2005, Internet users searching for information went to Google more often than to any other site with search capabilities. There was nothing that would prevent Internet users from abandoning Google to use a better search technology. However, the development of a better search engine by a rival could lead to rapid erosion of advertising revenues for Google. Google management believed its primary competitors were Yahoo! and Microsoft. In August 2004 Google went public, raising over $1.5 billion. With no debt and flush with cash, the company looked set to build on its lead in the search engine business. However, competitors were not sitting on the sidelines. In 2003 Yahoo! purchased a rival search engine company. Overture Services and replaced Google as the search engine on its site with a proprietary search engoine based on Overtures technology. Microsoft too seems to have its sights set on Google. Microsoft is reportedly working on its own search engine technology, which it plans to integrate with its software. In February 2003, Google acquired Pyra Labs, owner of Blogger, a pioneering and leading web log hosting website. Some analysts considered the acquisition inconsistent with Googles business model. However, the acquisition secured the companys ability to use information gleaned from blog postings to improve the speed and relevance of articles contained in a companion product to the search engine, Google News. Google also purchased YouTube, JotSpot (a company that helped pioneer the market for collaborative, web-based business software), Gapminders Trendalyzer software (a company that specializes in developing information technology for provision of free statistics in new visual and animated), Adscape Media (a small in-game advertising company). In 2007, Google also acquired PeakStream Technologies. In 2004, Google became more involved in the Chinese market when it acquired a 2.6 percent stake in Baidu the number one search engine in China. Google believed it was essential to develop a local presence in China if it were to aggressively pursue search-based advertising customers in that market since the Chinese language was so complex. In late 2005, Google was moving forward with its strategy in China by recruiting employees for an office located in China, developing a separate brand name for the Chinese market, and launching a Chinese .cn site. Google management also opened an operation center in Brazil and Mexico in late 2005 to improve sales and services to Latin American advertisers. While the companys primary market is in the web content arena, Google has also recently began to experiment with other markets, such as radio and print publications. On January 17, 2006, Google announced that it had purchased the radio advertising company dMarc, which provides an automated system that allows companies to advertise on the radio. This will allow Google to combine two advertising media-the Internet and radio-with Googles ability to laser-focus on the tastes of consumers. Google has also begun an experiment in selling advertisements from its advertisers in offline newspapers and magazines, with select advertisements in the Chicago Sun-Times. They have been filling unsold space in the newspaper that would have normally been used for in-house advertisements. Over the course of the past decade, Google has become quite well known for its corporate culture and innovative, clean products, and has had a major impact on online culture. ASSESSMENT QUESTIONS What are the sources of Googles competitive advantage? (In your answer identify and explain Googles distinctive competencies) What value does Google create for customers and advertisers? Apply the four building blocks of competitive advantage to Google. Analyse each factor by providing detailed examples from the case. What business-level strategy is Google pursuing? (Identify the strategy and justify your answer). What corporate-level strategy and international strategy has Google implemented? (Identify the relevant strategies and justify your answer). 1. What are the sources of Googles competitive advantage? (In your answer identify and explain Googles distinctive competencies) Ans-First we need to define what competitive advantage is. Competitive advantage Can be defined as the advantage a firm has over other firms with respect to product offerings, Cost structure, distribution and customer support. This allows the firm to generate high revenues or margins as well as larger customer base than its competitors. Competitive advantages are mainly of two types.1) Comparative advantage 2) Differential advantage. 1) Comparative advantage- Comparative advantage is also called as cost advantage. This is the organizations ability  to produce  goods or services at a lower cost than its competitors price. 2) Differential advantage- Differential advantage is the firms ability to differ from products or services from its competitors and are perceived as better than its competitors.

To His Coy Mistress :: Literary Analysis

In the poem â€Å"To His Coy Mistress†, the speaker is trying to seduce his wife. In the assumption the mistress is his wife; she is being bashful towards losing her virginity. The speaker, which is the mistress’s husband, develops a carefully constructed argument where the speaker seeks to persuade his lady to surrender her virginity to him. In the poem â€Å"To His Coy Mistress†, the speaker says, â€Å"Had we but world enough, and time†¦I would love you ten years before the Flood, and you should if you please refuse till the conversion of the Jews† (lines 1 and 7-10). The speaker is stating if they had all the time in the world, they would have no need to rush their love making. With all the time they would want he would love her from the very beginning until the very end. The speaker refers to the â€Å"Flood† (line 8) as the flood of Noah’s Arc in the Bible, which indicates he would love her from the beginning of time. Next, the speaker says, â€Å"Till the conversion of the Jews† (line 10), which would indicate the end of time. In the Bible, it is believed that when Christ comes back for his people the Jews will convert to Christianity. Therefore when Christ returns, that will be the end times. In conclusion, the speaker is saying if they had time from the beginning to the very end, his mistress is welcome to continue being shy. In contrary, the speaker and his coy mistress do not have that kind of time to spare, which is the reason he is trying to convince his wife to surrender her virginity. The speaker continues to argue that time is not in favor of his mistress’s nervousness or his age. For instance, he says, â€Å"But at my back I always hear time’s winged chariot hurrying near† (lines 21 and 22). In other words, he is saying his time is running out quickly. There can be many reasons why his time is running short, but according to the poem there is one reason he could be in a rush to make love with his mistress. The speaker says, â€Å"And yonder all before us lie deserts of vast eternity† (lines 23 and 24). â€Å"Deserts of vast eternity† (line 24) expresses his concern of not being able to have children, which would make him sterile. As men age, their sperm count becomes less and less, which makes conceiving a child nearly impossible.